Luxury Ride-Hailing App Wheely Rolls Into the US Market
London-based Wheely launches in NYC to challenge Uber Elite with its premium ride-hailing service.
Wheely, the London-based luxury ride-hailing platform, is officially entering the US market with a NYC launch. The company is going straight after Uber's premium tier, Uber Elite, and Lyft's high-end offerings.
The numbers so far: roughly 1,250 corporate accounts and around 100,000 active riders globally. Not massive, but Wheely isn't chasing the mass market. It's targeting the black-car crowd — business travelers and riders who'd rather not roll the dice on a standard rideshare experience.
It's a bold move. The US ride-hailing market is brutally competitive, and Uber and Lyft have deep pockets and entrenched user bases. But there's arguably a gap at the luxury end that neither incumbent has fully locked down.
Wheely is betting that premium riders want a dedicated platform, not just a filter inside someone else's app.