Amazon Snaps Up Autonomous Robotics Startup Rivr
Amazon acquires Zurich-based robotics firm Rivr, previously known as Swiss-Mile, once valued at $110M.
Amazon just bought Rivr, a Zurich-based autonomous robotics startup formerly known as Swiss-Mile. The company confirmed the deal.
Rivr was valued at $110 million during a funding round in August 2024, according to PitchBook data. The acquisition signals Amazon's deepening bet on autonomous robotics — a move that could bolster its sprawling commerce and logistics operations.
Details on the acquisition price remain undisclosed. But scooping up a startup with that kind of valuation suggests Amazon sees serious potential in Rivr's autonomous tech stack.
The deal fits neatly into Amazon's long-running playbook of acquiring robotics talent and technology. The company has been aggressively building out automation across its fulfillment network for years. Rivr's expertise in autonomous systems could accelerate that push significantly.