Reflection AI Teams With Korean Retail Giant on Massive Data Center

US AI startup Reflection AI and South Korea's Shinsegae Group plan a 250MW data center in a multi-billion-dollar deal.

Reflection AI Teams With Korean Retail Giant on Massive Data Center

Reflection AI, a US startup, is partnering with South Korean conglomerate Shinsegae Group to build a 250-megawatt data center in South Korea. The deal is worth several billion dollars, according to sources familiar with the matter.

The project underscores a broader strategy by the Trump administration to leverage AI chips and models as diplomatic tools, strengthening ties with US allies through technology partnerships.

Shinsegae Group, one of South Korea's major retail and business conglomerates, is an unusual but deep-pocketed partner for an AI infrastructure play of this scale. A 250MW facility is no small footprint — that's serious compute capacity aimed at powering next-generation AI workloads.

The deal signals that AI infrastructure buildouts are increasingly becoming geopolitical chess pieces, not just corporate investments.