Amazon Hikes Prime Video Ad-Free Plan to $4.99/Month
Prime Video's Ultra tier gets a price bump, more streams, and exclusive 4K access starting April 10.
Amazon is juicing its Prime Video ad-free tier. The "Ultra" plan jumps to $4.99 per month starting April 10, bringing some sweeteners along for the ride.
The revamped tier now supports up to five simultaneous streams — a significant bump for households juggling multiple screens. Ultra subscribers also get exclusive access to 4K and UHD streaming, locking the best picture quality behind the premium paywall.
The move follows Amazon's broader push into ad-supported streaming, which effectively made the base Prime Video experience an ad-watching affair. Want the clean experience plus top-tier visuals? Pay up.
Five simultaneous streams puts Ultra in competitive territory against other premium streaming tiers. Whether the 4K exclusivity and extra streams justify the price hike depends on how many people in your household are fighting over the remote.