Netflix Acquires Ben Affleck's AI Filmmaking Startup
Netflix snaps up InterPositive, a 16-person AI company that uses daily footage to power postproduction workflows.
Netflix just made a rare acquisition play, scooping up InterPositive — the AI startup founded by Ben Affleck. The 16-person company builds AI models trained on a production's daily footage to streamline postproduction work for filmmakers.
It's an unusual move for Netflix, which historically prefers building in-house over buying. But InterPositive apparently offered something worth opening the checkbook for: AI tools purpose-built for the messy, labor-intensive post workflow that eats up time and budget on every production.
The deal signals Netflix is betting that AI-assisted editing and post tools will become standard infrastructure for content creation. With Affleck — an Oscar-winning filmmaker himself — behind the tech, the startup bridges Hollywood credibility with machine learning engineering.
Financial terms weren't disclosed. The entire InterPositive team is expected to fold into Netflix's operations.