Night Media Raises $70M to Push Beyond Influencer Management
Talent agency behind Kai Cenat scores $70M to muscle into gaming, sports, and music.
Night Media just locked down $70 million in funding led by StepStone. The talent management firm — best known for repping social media heavyweights like Twitch megastar Kai Cenat — is using the cash to push into gaming, sports, and music.
It's a big bet on the creator economy evolving beyond brand deals and livestreams. Night Media has built its business managing some of the internet's biggest personalities. Now it wants to turn that playbook into something much broader.
The expansion signals that influencer management shops are no longer content staying in their lane. Gaming, sports, and music represent massive adjacent markets where creator-native talent agencies think they can compete with legacy players.
StepStone leading the round gives Night Media serious institutional backing to make that jump. Whether traditional talent agencies should be nervous remains to be seen.