Simile Emerges From Stealth With $100M to Predict Human Behavior
AI startup Simile just landed $100M to help companies guess what you'll do next.
A new player in the AI prediction game just stepped into the spotlight. Simile has emerged from stealth mode with a hefty $100 million funding round led by Index Ventures.
The company is building what it calls a lab focused on predicting human actions. Think: figuring out what products customers will buy before they even know they want them.
The investor list carries some serious AI credibility. Beyond Index, the round includes A* and backing from Fei-Fei Li, the Stanford professor widely considered a pioneer in artificial intelligence research.
Simile joins a crowded field of startups promising to decode consumer behavior through machine learning. But with nine figures in the bank and heavyweight backers, they're clearly betting big on becoming the go-to platform for behavioral prediction.