OpenAI's Fidji Simo Spills on ChatGPT Ads and Ending Code Red
OpenAI's applications chief reveals plans for ChatGPT advertising and hints at new model to address Sam Altman's internal crisis.
Fidji Simo just dropped some serious intel on OpenAI's roadmap. The company's applications head sat down for a wide-ranging Q&A covering everything from monetization to model launches.
First up: ads are coming to ChatGPT. Simo outlined how advertising will work within the platform, marking a major shift in OpenAI's revenue strategy beyond subscriptions.
The company is also racing to ship a new model that would end what's internally called Sam Altman's 'Code Red' — though details remain scarce on what exactly triggered the alarm.
Simo also addressed Anthropic's aggressive Super Bowl ad campaign, which apparently ruffled some feathers. The conversation touched on Sora, OpenAI's video generation tool, and the ongoing collaboration with designer Jony Ive.
Working with Altman? Simo had thoughts on that too. OpenAI's clearly not slowing down.