Korean Travel Startup Myrealtrip Eyes $1B+ IPO in 2027
South Korean online travel platform targets unicorn status with Seoul listing as K-culture tourism explodes.
Myrealtrip wants to go public with a billion-dollar-plus price tag. The South Korean online travel platform is eyeing a Seoul IPO as early as the second half of 2027, according to CEO Donggun Lee.
The timing isn't random. Korea is riding a massive tourism wave fueled by global obsession with K-Pop, K-Beauty, and Korean culture. Myrealtrip is betting that wave keeps building.
The company hasn't disclosed specific revenue figures, but crossing the $1 billion valuation threshold would cement its unicorn status and mark a significant win for Korea's tech ecosystem.
For context, the travel tech sector has been on a tear post-pandemic, with platforms worldwide seeing record bookings. Myrealtrip clearly thinks the window is open to capitalize.
Two years is a long runway. A lot can change. But the ambition is clear.