Pepper Bags $50M to Digitize Independent Food Distribution
Food distribution platform Pepper closes Series C at $50M, pushing total funding past the $100M mark.
Pepper just locked down a $50 million Series C round led by Lead Edge Capital. The raise brings the company's total funding to a cool $100 million.
The startup builds digital storefront tools for independent food distributors — essentially giving smaller players the kind of e-commerce infrastructure that big-box competitors take for granted. CEO Bowie Cheung confirmed the deal.
It's a hefty bet on a sector that's been stubbornly analog. Independent food distribution is massive but fragmented, and companies like Pepper are banking on the idea that digital tools can unlock serious efficiency gains across ordering, payments, and logistics.
Lead Edge Capital, known for backing growth-stage software companies, is driving this round. The firm clearly sees enough traction in Pepper's platform to write a big check at the Series C stage.