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Wall Street Journal · Patrick Coffee ·

How TikTok Shop sellers are using AI creators and AI twins to boost affiliate sales; eMarketer: US sales on TikTok Shop will grow 48% YoY to $23.41B in 2026

Brands issue warnings as more creators use avatars and duplicates of themselves to boost affiliate sales

TikTok AI
How TikTok Shop sellers are using AI creators and AI twins to boost affiliate sales; eMarketer: US sales on TikTok Shop will grow 48% YoY to $23.41B in 2026

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Wall Street Journal — How TikTok Shop sellers are using AI creators and AI twins to boost affiliate sales; eMarketer: US sales on TikTok Shop will grow 48% YoY to $23.41B in 2026 ↗

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