Fox Snaps Up Roku for $22B in Massive Streaming Play
Fox is acquiring Roku in a deal worth approximately $22 billion, gaining access to over 100 million streaming households.
Fox just made its biggest bet on streaming yet. The media giant is buying Roku in a deal valued at roughly $22 billion, debt included.
The acquisition hands Fox the keys to Roku's massive distribution network — more than 100 million streaming households. That's an enormous footprint in the connected TV space, instantly transforming Fox's reach in the direct-to-consumer game.
For Roku, this marks the end of its run as an independent streaming platform. The company built itself into one of the dominant players in the TV operating system market, but now becomes a piece of Fox's broader media empire.
The $22 billion price tag is hefty, but Fox clearly sees Roku's installed base as worth the premium. Owning the pipe to 100M+ homes changes the calculus on content distribution entirely.