Netflix Goes TikTok With Vertical Video Feed and AI Push

Netflix is about to look a lot more like TikTok. The streaming giant plans to launch a vertical video feed inside its apps this month, designed to help users discover content by scrolling through short-form clips.

The move is a direct play at the swipe-happy behavior TikTok popularized. Instead of browsing rows of thumbnails, subscribers will get a feed of vertical videos surfacing shows and movies they might actually watch.

But the vertical feed is only part of the story. Netflix is also going all-in on AI across its operations. The company plans to use artificial intelligence broadly — both for powering smarter recommendations and for content creation itself.

The details on AI-driven content creation remain thin, but the signal is clear: Netflix sees machine learning as central to its future, not just for serving up suggestions but for building what you watch.