ChatGPT Gets a Shopping Makeover With Image Search
OpenAI overhauls ChatGPT's shopping features after its Instant Checkout flopped.
OpenAI is giving ChatGPT a fresh shopping experience designed to make product discovery actually useful. Users can now upload photos of items they want, describe what they're looking for in plain language, and set filters like budget constraints.
The revamped feature lets people find and compare products directly inside the chatbot. It's a significant pivot from OpenAI's earlier Instant Checkout feature, which apparently didn't gain traction with users.
The move signals OpenAI's continued push to make ChatGPT a do-everything tool — not just a text generator, but a shopping assistant that can visually identify products and match them to your wallet. Whether users actually want to shop through a chatbot remains the billion-dollar question, but OpenAI is clearly betting the answer is yes.
The new shopping experience is rolling out now across ChatGPT.