Samsung Goes AI Buffet: Multiple Models Coming to Galaxy Devices
Samsung's device chief says future Galaxy phones will let users mix and match AI tools from multiple providers.
Samsung is throwing open the doors to more AI partners. TM Roh, the company's consumer device chief, said Samsung is "open to strategic co-operation" with additional AI groups beyond its current lineup.
The Korean electronics giant recently integrated Perplexity into its mobile OS. Now it's signaling that was just the beginning.
Roh's vision: future Galaxy devices will host multiple AI models simultaneously. Users would pick and choose which AI tools they want, mixing and matching based on preference and task.
It's a platform play. Rather than betting everything on a single AI provider, Samsung wants to be the marketplace where competing models coexist. Think app store logic applied to AI assistants.
The strategy positions Galaxy devices as AI-agnostic hardware — potentially a major differentiator as competitors lock users into proprietary AI ecosystems.