Senate Passes COPPA 2.0 Again — Now the Hard Part Begins

The US Senate just gave COPPA 2.0 another unanimous green light. The bill would beef up privacy protections for children and teens online, tightening rules around how companies collect and handle young users' personal data.

Sound familiar? It should. The Senate has passed this thing before. The problem has never been the Senate.

The bill now heads to the House, where it has repeatedly stalled. Despite broad bipartisan support on the Senate side, the House has proven to be where children's privacy legislation goes to die.

COPPA 2.0 builds on the original Children's Online Privacy Protection Act, extending safeguards to cover teenagers — not just kids under 13. The measure aims to give families more control over how tech platforms handle minors' data.

Whether the House finally acts this time remains the billion-dollar question.