Grammarly's AI Now Channels Famous Writers — Without Asking
Grammarly's new Expert Review tool mimics feedback from renowned authors, living and dead, with zero consent.
Grammarly just rolled out an AI feature called "Expert Review" that lets users get writing feedback styled after famous authors. The catch? None of those writers — living or dead — gave permission.
The tool comes from the company's recent rebrand under the Superhuman name. It essentially simulates critique from well-known literary figures, generating AI-powered feedback modeled on their work and writing philosophies.
It's a bold move that sits squarely in the growing gray zone of generative AI and personality rights. Using dead authors is one thing. Mimicking living writers who never signed off is another entirely.
Grammarly isn't the first company to slap a famous name on AI output, but packaging it as "expert" feedback raises fresh questions about consent, attribution, and where the line sits between inspiration and impersonation.