"WorkTok" Is Booming as Gen Z Watches People Do Office Jobs

There's a growing genre of social media content where workers simply film themselves doing their jobs. It's called "WorkTok," and it's exploding across TikTok and Instagram.

The premise is almost absurdly simple. Employees record their daily office routines — commutes, desk setups, meetings, lunch breaks, the whole mundane grind — and post it online. Gen Z viewers are eating it up.

Why? A younger audience that hasn't yet entered the workforce is essentially using these videos as a crash course in corporate life. What does an account manager actually do all day? What's a "stand-up" meeting? WorkTok answers these questions in digestible, short-form clips.

It's workplace culture content as education, delivered through the platforms Gen Z already lives on. The office routine video has become the new career counselor.