Judge Orders OpenAI to Drop 'Cameo' Branding From Sora
A federal court sided with celebrity video app Cameo in a trademark fight over OpenAI's use of the name.
OpenAI just lost a naming battle. A federal judge in Northern California has ordered the company to stop using the word "Cameo" in connection with its Sora video generation products and features.
The ruling comes after Cameo — the platform where users can buy personalized celebrity video messages — filed a trademark lawsuit against OpenAI. The court sided with Cameo, finding the naming overlap was a problem.
It's a notable legal setback for OpenAI, which has been aggressively expanding Sora's capabilities and branding. The company will now need to rebrand whatever features carried the Cameo label.
For the celebrity shoutout app, it's a clean win. Trademark disputes in tech often drag on for years, but this one got a decisive ruling. OpenAI's legal headaches continue to pile up alongside its rapid product expansion.